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Xà bông Cô Ba

TK Truyền Thông
  • Sinh viên Trần Thanh Vy, Tô Nhật Hào
  • Giảng viên Nguyễn Long

Làm mới nhận diện thương hiện Xà Bông Cô Ba.

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Câu chuyện thương hiệu

Brand story is a key element in the relationship with customers, enhancing the level of awareness, consideration, testing, and purchasing decisions. Brand story helps explain the most basic questions: Why? Why is this brand going to be like this? Why do customers need you? Why can you meet the needs of customers better than other brands? Why do you choose this type of logo? etc. And finally, the most important question for all managers is: Why do people make the important decision to choose your brand, but not the other brands?

Based on Co Ba’s position and targets, its brand story will be inspired by the youth’s life - the life of freedom, activeness and exploration. Young generation, especially women, they can accompany with Co Ba, confidently prove themselves, do everything positively without worrying anything.

Thông điệp

The brand hopes to bring positive emotions and messages to consumers: love yourself, freely affirm your personality as well as encourage young people take part in activities actively. Besides, brand also want to connect consumers to the old days, back to the brand’s history and bring national patriotism to the youth before the foreign wave. 

In addition, Xa bong Co Ba hopes that this brand can bring a “fresh air” product into Vietnam’s market in these days. 

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